Our Purpose and Values (old)

PureLink: restoring purity to the original form


Digital Video connectivity, in its simplest form, describes the link that carries video and audio signals from source device to display. Along the way, a series of distribution, amplification, conversion, and switching methods manipulate the signal as needed before ultimately delivering it to its destination. Our goal is simple. To restore the “purity” of the original signal by retaining the quality and integrity despite change or disturbance. PureLink – from its products all the way through to its support services and day-to-day operations – strives to refine that process to the point of complete transparency. Nothing more, nothing less. We rely on two fundamental principles:



Our products do not enhance the original signal. Our design philosophy focuses simply on retaining as much fidelity to the original signal as possible, from input to output.



The latest technology does not automatically translate to a better solution. In its quest for total connectivity transparency, PureLink eschews marketing hype for real-world reliability, repeatability, and durability. With such solutions often the most difficult to create, however, PureLink constantly refines its solutions by combining detailed end-user feedback with theoretical sophistication to create a consistently superior user experience.