INTRODUCTION


This past summer a major New York city based network broadcaster unveiled its new state of the art newsroom studio. With the help of PureLink and its partners, this 12,000 square foot facility was transformed over an 18 month period into a modern multi-functional media center. The working area and broadcast spaces were specifically laid out with a glossy, clean look that combines the bright aesthetics of glass, with sleek surfaces and video panels and exposed brick and beams. The high-tech yet warm and trendy design elements helped reinforce the strength and history of the company’s brand imaging, while at the same time represented the most advanced Ultra High Definition (UHD) video broadcasting technology.

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