PureLink, a global leader and manufacturer of AV solutions, is proud to announce that its Media Axis™ 2 (MAX2) Cross-Platform Matrix Switcher has been shortlisted for the prestigious 2024 Inavation Awards in the Signal Distribution & Processing Category.

For over two decades, PureLink has been at the forefront of the AV technology landscape, consistently delivering state-of-the-art solutions to integrators and design partners worldwide. Since 2002, the firm’s extensive research and development efforts have led to groundbreaking advancements that cater to a diverse range of applications, from military and government installations to healthcare facilities and Fortune 500 corporations. Notable milestones in PureLink’s journey include the introduction of the world’s first cross-platform matrix switcher, the development of DVI-Fiber cables, and groundbreaking innovations in AVoIP technology, control and automation, as well as collaboration solutions.

“We are incredibly honored to have our Media Axis 2 Cross-Platform Matrix Switcher shortlisted for the 2024 Inavation Awards,” says Minsoo Park, President of PureLink. “This recognition reaffirms our unwavering commitment to pushing the boundaries of AV technology. The MAX2 system is a testament to our dedication to providing the most advanced and adaptable solutions for our clients.”

Media Axis 2 (MAX2) is poised to redefine matrix switching standards in the AV industry. It is the world’s first system capable of delivering Ultra HD 4K/60Hz 4:4:4 over HDBaseT 3.0, 1LC Fiber, and 12G-SDI, setting a new benchmark in terms of compatibility and performance. This cutting-edge matrix switcher boasts a range of dynamic, proprietary technologies, making it a one-of-a-kind solution for scaling, routing, and processing of high-bandwidth content.

Key features of the Media Axis 2 (MAX2) include:

• Dante™ Audio: Seamless distribution of high-quality audio with low latency and automatic device discovery.
• Motore 2.0™: Achieving impeccable 4K/60Hz 4:4:4 image reproduction with auto-scaling at every input/output.
• AirLift™ Cooling: Maintaining optimal performance with modular, hot-swappable fan blades.
• Omni-Flex™ Modular Design: Easily customize the system with field-upgradable components, including hot-swappable I/O cards, cooling units, and power supplies.
• TAA-Compliant: Ideal for mission-critical applications and government contracts.

The Media Axis 2 (MAX2) represents a groundbreaking advancement in matrix switcher technology, pushing the envelope of signal distribution and processing for mission-critical applications. It is a revolutionary breed of AV solutions, setting new standards in performance, adaptability, and design.

This year’s Inavation Award winners will be announced during the ceremony held the first evening of ISE on January 30, 2024 in Barcelona.