The working area and broadcast spaces were specifically laid out with a glossy, clean look that combines the bright aesthetics of glass, with sleek surfaces and video panels and exposed brick and beams. The high-tech yet warm and trendy design elements helped reinforce the strength and history of the company’s brand imaging, while at the same time represented the most advanced Ultra High Definition (UHD) video broadcasting technology.

The Challenge
For design consultants TAD Associates, the challenge was to provide a system that would meet the needs of the network in the ongoing election news cycle and its intention to use the facility for both its broadcast and cable news shows. TAD Associates therefore designed a flexible and reconfigurable space, based on a modular design that could be rearranged as needed to change the on-air look and format of the anchor desk and background lighting and panels. The studio was also to include two LED video walls, with one featuring movable, tracking panels that could be configured in a variety of layouts for segments, standups and debriefs.